Marketing Tips

Avoiding One of the Most Common Credibility Killers


Did you know that nearly 70% of Boomers do their initial research into any product or service that they are looking at on the web?* They might not end up buying online, but it is definitely a leaping-off place for increasing numbers of consumers. Even the number of seniors who are becoming web and e-mail literate is on the rise. As technology plays an ever-increasing role in the support and shaping of consumptive research tendencies, we recommend that our advisors project an image that embraces a savvy approach to e-marketing. Much in the same way that a web presence, however simple, is the equivalent to past generations’ business cards or storefront signs, we advise that our producers purchase a domain name the reflects a proper image of their business model, and then use the domain name in their e-mail set up. We also strongly suggest that our advisors stay away from AOL, Yahoo, or Hotmail e-mail addresses. For example, it conveys a much more professional image to send an e-mail from ‘judyp@pagefinancial.com’ than from ‘bassfisher002@aol.com’ or ‘harrypottergirl90@hotmail.com’. There are literally millions of domain names available. Most advisors are able to find names with relevance to either their chosen business names or business models, and the cost can be as little as five dollars and generally no more than twenty dollars to register a unique domain name. For more assistance with this service, simply contact your Marketing Implementation Consultant at PBS!

For more about establishing a credible impression, contact your Business Development Director today at (888) 807-9793!

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*MarketingVOX, Sept. 23, 2008