Marketing Tips

Avoiding Indifference After the Sale


One of the biggest mistakes made in marketing is ‘indifference after the sale.’ Your current client base is your single best resource for future business, both in terms of repeat sales and referrals. The old adage goes: “Everyone knows about 300 people.” If every one of your clients was willing to introduce you to the ‘300 people’ he or she knew, you would be set with a lifetime of warm introductions and referral prospects. Make sure to regularly communicate with your clients after the sale. At every turn, your clients need to be reminded that you are knowledgeable, trustworthy, likeable, that you appreciate their business, and that you are interested in them as people. One low-cost way to achieve this is by sending your current clients a regular newsletter via e-mail. With each issue, you build your clients’ confidence in your ability to bring up facets of their financial lives that they may not have considered, and you position yourself as the trusted advisor who will help solve problems, overcome challenges, and create new opportunities for them. The marketing team at PBS has already developed a year’s worth of monthly newsletters, each chock full of useful, practical financial tips and teaching – and each issue is instantly customizable to your brand! It comes from you, it looks like you, it sounds like you – it is you! Repeat touches of your current client base is the single greatest way to generate new and referral business! Call your personal Business Development Director at PBS for how you can start customizing and using our MoneyWise newsletter series today!

For more about avoiding indifference after the sale, contact your Business Development Director today at (888) 807-9793!

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